We drive sales performance by strengthening execution.
Make it rain.
It’s not what reps know — it’s what they can execute. Find out in 90 seconds where your team is losing ground and what it would take to close the gap.
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Where other enablement stops, Prism starts.
Prism works with sales teams when you need measurable performance change, and the usual remedies haven't worked.
- Operational support during leadership transitions
- Decreasing performance variance across the team
- Help reps stick to new sales motions, strategies, and script changes
- Faster onboarding for new reps
The Science
Built around how skills become permanent
Information is not execution. Traditional sales training exposes reps to information and calls it done. Prism is engineered around three principles of learning science that research has consistently shown create lasting behavior change.
Principle 01
Spaced Retrieval Practice
Skills are instilled through short sessions at intervals, to repeat recall after some forgetting. That is what strengthens neural pathways. Not repetition alone,, but the effortful act of retrieving a skill you have partly forgotten.
Principle 02
Component Skill Development
Complex sales conversations are made of discrete skills. Sales simulations often layer in too many at once, so reps don't get enough practice with any single skill to change it. Skills move along, rather than forward. Prism practices one at a time, because mastering components before combining them is what makes simultaneous execution possible.
Principle 03
Varied Practice
To make a basket from the free-throw line, the obvious thing is to practice at the line. But it's more effective to practice shooting from all over the court. Reps build the fluency and flexibility real conversations require not by practicing the same way over and over, but by coming at skills from many angles: listening or delivery, hypothetical contexts or recreations of the primary sales motion.
Desirable Difficulty
Every Prism micropractice is designed with deliberate friction, what researchers call desirable difficulty. Humans build capability when we are challenged, even by minor noise interfering with processing. And in real sales conversations, uncertainty and pressure are always present. If reps can't execute with distraction, they can't execute at all.
Try a sample practice →Who We Are
Sales experience & deep research
Prism combines a background in persuasion research and narrative strategy with frontline sales and enablement experience.
Steve Emry
Enablement Director
Steve has over 20 years' experience in commercial B2B sales and business ownership and administration. He has a B.S. in Economics and Accounting from U.C.L.A. and an M.B.A. from Loyola Marymount. A veteran in front-line execution, he has sold everything from sprinkles on ice cream in his own shop to competitive corporate B2B services sales. At Prism, he draws on his career's worth of sales knowledge to balance sales psychology and learning theory in Prism's content, and to craft the program around supporting the sales-manager role. He has co-founded a financial literacy initiative for young people in his hometown of Bend, OR, and is partnering with local schools to produce an 'onboarding' for accounting students to help them survive their first term and address the national shortage of qualified financial professionals.
Julia P. Shapiro
Performance Architect
Julia has her Ph.D. in persuasion and decision-making in the ancient world, and an M.A. in adult learning theory and application. Having taught college and created elearnings, she now works full-time at Prism while writing a book on entry-level jobs and how people develop expertise.
What working with Prism looks like
Micropractices in a living content system
- Spaced 5-minute practices, escalating to gamified AI-simulation chatbots
- Delivered as a link where your team already communicates. No login required
- Content built from your data and from conversations with the humans who know your deals
Component micropractice
One skill. One scenario. Five minutes. Delivered via link in Slack, email, or text. No new platform.
Spaced repetition
The same skill returns in different contexts, at intervals. Each encounter strengthens the pathway.
Skills compound
New skills layer in. Reps practice multiple distinctions in varied order across your actual sales motion.
AI simulation
Reps apply everything in gamified conversation simulations: realistic pressure, not controlled repetition.
Living Content
What matters in deals lives in people's heads, not dashboards.
Call recordings and CRM data tell you what happened. They don't tell you what the team is avoiding, what objection started landing differently last quarter, or what one rep figured out that no one else knows yet.
So in addition to conversation data, we build content from short, regular conversations with managers, coaches, and reps: the fastest path to a curriculum that reflects what's actually happening in your pipeline right now.
This is what makes Prism a living content system, not a static training program. The content evolves with your team.
Why it matters
"AI coaching based on your data is something you can make yourself in minutes. What we provide has AI in it. We're not selling AI coaching. We're selling the missing layer of scientific practice that takes your reps from activity to productive growth, and multiplies the ROI of the rest of your stack."
What Sets Prism Apart
Prism is the sales manager's friend.
AI coaching and customer simulation are now the norm. The question is what makes one system worth deploying over another.
The time and labor Prism saves an organization frees managers' calendars above all. Sales managers carry the work of administering enablement programs. It's mostly up to them to connect training assignment, completion, and the ROI on the tools and the time it takes to deploy them. At best, based on calls, some systems recommend training topics for individual reps or teams.
Prism does the human work that otherwise falls to managers, while keeping their experience and savvy in the program. We handle the ordering and timing of practice, including integrating coaching from other enablement platforms (Gong, Allego, and others) into the custom sales-capability program. Prism updates the program every two weeks minimum, and sometimes more often, depending on what we hear from managers and the pace of changes in deals and conversations.
We tailor at the level of sales teams: each manager has their own version of the program based on what their reps need. If that includes customized materials for individual reps, we provide that as well. Managers get the links to the latest micropractice and share them with the team. They watch leading KPIs and let us know when things change so we can respond right away. We report back on completion and skills competence. Managers get our expertise and support, and can close the gap between training completion and ROI on the time and tool spend.
We actually integrate with other AI simulation and enablement tools; we don't replace them. If your managers don't have the time to deploy your current system to its fullest potential, or it's becoming shelfware, the additional spend on Prism can make that larger investment more profitable. And since not all practice is created equal, moving from simple practice to learning-science-grounded practice can mean substantial execution jumps.
Got another tool already? See how Prism compares.
Who We Work With
We need partners, not just customers.
Prism can dramatically improve execution, and if that is holding your reps back, it's a powerful means of increasing revenue. But we are powerful precisely because we operate the way we do. And we cannot operate without partners.
Our clients need not take much time with us per month, but they must share data, needs, and current experiences for us to make an effective program aligned with their business, coaching, and other enablement. We need you, your managers, and a selection of your reps to have conversations (phone, video call, or written) with us, minimum 20 minutes twice per month.
Communication with humans can be a bug or a feature. Even though we take on a lot of the work to accelerate sales, your organization still has to make that contribution; if this doesn't work with your business, this is not the program for you. As you can see, there are plenty of options with practice that will still improve your numbers, if not as much.
We hope you can invest that time (far less than you would have to invest if you were to build a custom sales-capability system yourself) and build with us toward measurable ROI. It's not that easy, or everyone would do it. Here's an article from McKinsey & Co. on how much it helps when sales leaders are involved in training creation and delivery. This is the data from which Prism works.
Prism isn't just an AI simulation coaching provider. It's not fractional enablement either. It fills a gap that some sales orgs don't even know they have: the gap between adoption of enablement software and ROI on that software as measured in performance. We close the loop between "housekeeping" metrics for practice (e.g. completion) and getting at the messier relationship connecting practice with revenue outcomes.
The Evidence
Peer-reviewed research behind the method
Each principle in Prism's curriculum is grounded in published, peer-reviewed research. Select a topic to see the source.
Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological Bulletin, 132(3), 354–380. Meta-analysis of 254 studies confirming that spacing practice across time significantly improves long-term retention over massed practice.
https://doi.org/10.1037/0033-2909.132.3.354Improving students' learning with effective learning techniques. Psychological Science in the Public Interest, 14(1), 4–58. Rates spaced practice and retrieval practice as the two highest-utility techniques across skill domains.
https://doi.org/10.1177/1529100612453266Test-enhanced learning: Taking memory tests improves long-term retention. Psychological Science, 17(3), 249–255. Landmark study showing that actively retrieving information produces significantly stronger retention than restudying the same material.
https://doi.org/10.1111/j.1467-9280.2006.01693.xThe effect of testing versus restudy on retention: A meta-analytic review of the testing effect. Psychological Bulletin, 140(6), 1432–1463. Meta-analysis confirming retrieval practice outperforms passive review across a wide range of skill domains.
Similarity matters: A meta-analysis of interleaved learning and its moderators. Psychological Bulletin, 145(11), 1029–1052. Confirms that interleaving related skills produces superior discrimination and flexible performance over blocked practice, effect size g = 0.42.
Why minimal guidance during instruction does not work. Educational Psychologist, 41(2), 75–86. Demonstrates that structured guidance with corrective feedback outperforms minimally guided formats for skill acquisition. This is the basis for Prism's deliberate-friction design.
Transfer of training: A meta-analytic review. Journal of Management, 36(4), 1065–1105. Distinguishes between content learning and transfer to on-the-job performance, showing that measurement and feedback alone yield limited transfer without practice structured around the specific skill.
See it in action
What does a Prism micropractice actually feel like?
Try a live example right now. No login. Takes about two minutes. You will feel the difference between passive review and practice that actually changes behavior.
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Tell us where your deals are stalling. We'll show you what a Durable Practice program looks like for your reps.
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